Monday, April 1, 2013

Economic Development Division at the 2013 National Planning Conference - Chicago

Please join the Economic Development Division at the following events during the 2013 APA Conference:
And on Twitter! @APA_EDD #APA13

Saturday, April 13• 4:00 pm – 5:15 pm
Can Planners “Create” Jobs (Facilitated Discussion)
If you don't have a job creation “story,” is your work missing the mark? A recent national survey released by APA indicates that the general public believes planners can facilitate job creation. But how do jobs get created—and what is really meant by terms like economic development? This session will explore how planners in both the public and the private sectors impact the job-creation process.

Sunday, April 14• 4:00 pm – 5:15 pm
Local Fiscal Challenges and Planning Solutions
As most local governments continue to face fiscal challenges, planners must be able to grasp the direct link between land use and fiscal conditions and craft realistic ways to implement plans despite shrinking coffers. This session will focus on current national efforts to better understand how planning decisions affect the fiscal viability of localities. Learn how to assess your community’s “cost to serve” and explore how to increase revenues without raising property taxes.

Monday, April 15• 9:15 am – 1:15 pm
“Chicago Lakeside” Economic and Physical Redevelopment (Mobile Workshop)
The site of the former U.S. Steel Southworks on the southeast side of Chicago presents an opportunity to reuse brown fields for more than 500 acres of fallow land. Tour this site and find out more about the proposed redevelopment project—a master planned undertaking coined “Chicago Lakeside” that includes residential, retail, commercial, and recreational areas. Explore the key elements of this highly complex development plan and learn about the political and governmental relationships that enabled it. Transportation: Motorcoach, walking. Includes lunch.

Monday, April 15 • 1:00 p.m.-2:15 p.m.
Value Capture
“Value Capture” helps communities capture a portion of the economic value created by entitlements and development to finance public improvements, infrastructure, and public goods. When does value capture work, and when does it not? Who pays, and who benefits? And is it an effective financing approach? This session will answer these questions. Learn how to capture value for public improvements and goods — and explore this tool at work in Arlington, VA, and Vancouver, Canada.

Monday, April 15• 2:30pm – 3:45pm
Turning the Economic Development Game Upside Down
Without much fanfare, the economic development game has pivoted. The primary focus of site selectors on low-cost, shovel-ready sites and incentives has shifted to include considerations about talent and quality of life. A successful ED strategy is now a "blend ED" strategy, requiring marketing, diagnostics, and a more sophisticated understanding of what businesses are searching for. This session will utilize the experiences of the presenters, along with their survey of prominent site selectors, to help planners understand how the "Game" is played today. The session will feature the use of electronic polling to help reinforce the lessons from the Site Selector Survey.

Monday, April 15 • 7:00pm – 8:30pm
Economic Development Division Business Meeting & Reception
Hyatt Regency Chicago, “Soldier Field” Room

Tuesday, April 16 • 4:00PM - 5:15PM
The Economics of Smart Growth
What factors most influence the fiscal impact of different land uses? And how can planners pinpoint the right mix of land uses to achieve fiscal sustainability? This session considers these questions. Learn how to encourage smart-growth development, including high-density planned communities that reap greater fiscal rewards than low-density sprawl. Case examples of cities in Arizona and Virginia will be used to contrast and compare different smart-growth techniques.


The Economic Development Division of theAmerican Planning Association (APA) is pleased to announce co-winners of the 2013 Donald E. Hunter Excellence in Economic Development Planning Award: Central Market Economic Strategy, San Francisco Office of Economic and Workforce Development; and Nathan Benderson Park, Sarasota County.

Nathan Benderson Park, located in unincorporated Sarasota County, Florida, is a former unimproved borrow pit lake that is being transformed into a 600‐acre regional park with a world‐class rowing venue. The project is a partnership of the county, state, private developer, local economic development corporation, recreation experts, schools, rowing clubs, and local citizenry. A sports tourism opportunity was identified in the design of the park in which the rowing venue element plays an important role in attracting international attention for world‐class aquatic competitive events. The rowing events bring in economic, quality of life, and health benefits that far exceed the financial investment. Sarasota County’s conservative estimates of economic impact in today’s market are approximately $13 million of direct spending by participants and attendees with a total regional economic impact of almost $25 million.
The panel was impressed with the Nathan Benderson Park project’s innovative and unique approach, establishment and pursuit of a vision, ongoing and incremental implementation and results, and the collaboration of a wide-range of stakeholders to produce a public-private partnership that is adding economic value to the community where it may not have otherwise occurred.  (Local contact: Adriana Trujillo-Villa; (941) 861-5140;

The Central Market Economic Strategy is the culmination of ten months of community outreach, technical research, and collaboration of a diverse group of stakeholders focused on creating a clear and unified plan to improve the Central Market district of San Francisco. While the area has historically been a regional center for arts, entertainment, and retail, the area has struggled over the past several decades with high vacancy rates, physical blight, a lack of private investment, and a variety of social challenges such as homelessness, drug activity, and a concentration of extremely low income single room occupancy housing. The Economic Strategy reflects a unified framework from over a dozen entities that prioritizes activities, programs, and policies. The approach has produced visible results over the past year such as: 9 tech companies and one venture capital firm have occupied almost 1 million square feet of space in the district; 8 new small businesses have opened and 2 have expanded; 3,300 residential units are under construction; 9 performance/gallery venues have either opened or are in the pipeline; and vacancy rates have decreased significantly.
The panel was impressed with the Central Market Economic Strategy’s attentiveness to local conditions, transferability, short-term results, and the collaboration of a wide-range of stakeholders to produce results that are overcoming challenges to produce long-lasting economic value to the community. (Local contact: Jordan Klein; (415) 554-6645;

The Excellence in Economic Development Planning Award will be presented at the Economic Development Division’s annual meeting and reception on April 15 (7-8:30pm, Hyatt Regency Chicago) during the 2013 National Conference of the American Planning Association in Chicago. 

The Economic Development Division of the APA provides an opportunity for APA members to join others who share an interest in and responsibility on matters related to economic development. The mission of the Economic Development Division is to advance the practice and state of the art of economic development by:
·         Increasing the understanding of economic development as a key element of public policy formulation at all levels of government;
·         Promoting economic development as a critical element of neighborhood community, regional, and national planning processes;
·         Disseminating materials and information about current economic development practice and theory to members of the division;
·         Assisting APA in positively influencing economic development policy; and
·         Promoting professional communication among members of the division through a variety of member services, including, but not limited to newsletters, web page, conference sessions, workshops, and other publications.

The Excellence in Economic Development Award is named for Donald E. Hunter, who passed away in late 2009.  He was a long time and very active member of the American Planning Association, always urging greater attention for economic development planning.  He was President of Hunter Interests Inc., and served as a board member of the International Economic Development Council (IEDC) and the International Downtown Association (IDA).  

The awards committee consisted of members of the Economic Development Division of the APA:  Julie Herlands, AICP, Principal, TischlerBise ( and Chair, Economic Development Division of the APA; Lance Harris, AICP, Senior Associate, AECOM ( and Secretary/Treasurer, Economic Development Division of the APA; and James Stevens, Senior Associate, ConsultEcon Management & Economic Insight (

For more information:
Economic Development Division
Julie Herlands, AICP, Chair, Economic Development Division of the APA
c/o TischlerBise, 301.320.6900 x15,